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They operate at the awkward nexus in modern Indian society between intracultural custom and intercultural connectivity, a conflict-prone junction built by a sudden 20-year economic boom that came without a societal user’s manual.The average Indian man is likely more financially successful and socially engaged than his father—more likely to have a car and a Facebook page—but the popularity of matrimonial websites might suggest that he is simply using these resources to preserve an antiquated and gender-prejudiced conception of marriage that’s counterintuitive to modernization, at least by the Western definition.The online dating scene in India is primarily matrimonial websites, predicated on the idea that the first meeting between two paired users will be to chat about their wedding.It highlights a false dichotomy between modern arranged marriages and fairytale love.It’s one of more than 100 Indian websites that comprise the country’s thriving online matrimonial market, where an individual can browse for his or her ideal spouse among a catalog of potential candidates organized by the personal information that apparently matters most: religion, caste, income, fairness of skin, family background, and so on. Unlike online dating services, which at least superficially foster some sort of romantic connection, and which are effectively nonexistent in India, matrimonial websites are predicated on the idea that the first meeting between two paired users will be to chat about their wedding.They succeed for the same reason every online resource does: They offer convenience and expediency in an arena with high demand for it.It’s connubial bliss for a 21st-century India, where, by some estimates, 90 percent of marriages still classify as “arranged”—in other words, established on factors other than mutual love and attraction between the bride and groom.What those factors are, exactly, has changed as the country has, but the crux of the matter remains constant: if you’re an Indian woman, it’s statistically likely that your parents will choose the man with whom you spend the rest of your life.
Sure, I’d have my points of appeal, namely in the sections reserved for Education (Bachelor’s) and Complexion (Very Fair).
by establishing Indian peoples as inferior and incompetent who need to be civilized.”Ramasubramanian’s study qualitatively confirms that the India offered to us in the West is an India of “inept subordinates” who deserve either our scorn or sympathy.
It is a caricature consisting of the most cartoonish and visceral stereotypes—child marriage, bride burning, snake charmers, etc.—that reinforces the idea of the country as a pitiably primitive slum, especially when it comes to Indian women.
More than 22 million Indians—around one of every eight who use the Internet—use the country’s matrimonial sites, according to a recent review of India’s Internet Economy Watch Report.
In June, the Delhi-based Economic Times valued the online matrimony market at around 5.1 billion Indian rupees (roughly million)with an annual growth rate of 30 percent: a rose in the snowdrift of the Indian economy, whose recent erratic nature has shaken everything from exchange rates to onion prices.