Promote dating on facebook

If I wanted to target the slushy romantic type, I could probably get a good mix by keyword targeting popular books like “A Walk To Remember”, “The Notebook” and so on.

You can then build out ad copies, and in some cases images, which appeal directly to your audience.

But most affiliates know this is only easy money for the networks who don’t have to worry about a little friend of ours called MARGIN.

Dearest Margin can fade in to the realms of negativity if you simply copy and paste a campaign from Facebook to Plentyoffish, or vice versa, without having a fundamental understanding of the two traffic sources. Through all the thousands of dollars I’ve spent advertising on POF, it becomes clearer with every penny that the most successful dating campaigns are those that add a unique selling point to the online dating experience.

You can still enjoy success with broad markets on Facebook with the combination of three must-haves: An eyecatching image, the correct dayparting (maximize your CTR by bidding after 8pm), and small age demos.

I don’t have an explanation why, but I nearly always find that my ads perform better when I reduce the age groups to a maximum of four years.

Not everybody on Facebook is out to get shagged tonight…as Justin Dupre discovered to his dismay after adding 3000 Thai girls in one late night binge. In theory, porting a campaign from Plentyoffish to Facebook CAN be immediately successful if you have a means of filtering out the uninterested eyeballs that Facebook loads you with.

I’ve done my fair share of hands-on market research and one of the most common complaints I find from female dating site frequenters is that the average male has the personality and conversation skills of a damp fish.Or do I hedge my bets on slinging a product I have faith in, even if it’s greeted by nothing but blank stares over the dinner table at ASW? It’s tough to talk shop with an affiliate marketer when all he can think about is Ian Fernando’s Party Bus.Just because the rest of the affiliasphere has yet to go bat shit crazy over your fantasy micro-niche, that doesn’t mean there’s no money to be made in pursuing the idea.Dating has been my favourite niche for over a year now.It’s a market as timeless as the weed porn on Barman’s desktop.

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